Small Business Saturday · New Jersey

Small Business Saturday Window Signs for NJ Shops

The window is the one sign spot every shop has, and in most Bergen towns it is the easiest one to get right under the sign code. Here is what to put in it for Small Business Saturday, how big it can be, and what it costs.

Design a Window Decal See the SBS Kit

What to put in the window

Small Business Saturday is November 28, 2026 (SBA). People walking past only glance at a window, so one clear message beats a busy one. A good Small Business Saturday window has three pieces:

The day. "Shop Small Saturday, Nov 28" so people know something is on. The Small Business Saturday window decal template is ready to edit.
One offer. "20% off everything" or "Free gift wrap." The one-deal window decal or a printed 24x36 window sign at $46.50 works here.
Your hours. Store hours vinyl for the door is $99.00 and stays up all year. Add a holiday hours decal for December.

Preview of a printed window sign in a storefront — Preview from our sign designer (a mockup, not a customer photo)

How big can it be? Town rules

Most Bergen towns limit window signs to a share of the glass. Measure the window first, then size the sign. Here is what the codes we read say:

Town	Window sign rule
Paramus	Inside the window, no taller than 2 feet, no more than 20% of the window and 16 sq ft per wall, ground floor only, for permitted retail, service and restaurant uses (borough handout). Paramus updated its sign ordinance in October 2026, so confirm.
Teaneck	No more than 30% of the window, one window sign per occupancy, professionally printed, no words split across windows, nothing above the second story (Teaneck code).
Hackensack	Window signs attached to the inside of the glass, including ads for sales inside, limited to 20% of that window's area, in the section of the code we read (Hackensack code). Most temporary signs need a permit.
Ridgewood	Any sign within four feet of a window and visible from outside counts as a window sign under the code (Ridgewood definitions), so a sign on an easel just inside the glass counts too.
Fair Lawn	Signs on or within 24 inches of the inside of the glass are limited to a percentage of the glass area (Fair Lawn code). Since Fair Lawn generally does not allow lettered banners, the window is the main option.

This is a plain summary, not legal advice. Rules change, so check with your zoning office before you order.

Quick sizing math

A window 6 feet wide and 7 feet tall is 42 square feet. At 20%, that allows about 8.4 square feet of sign. A 24x36 sign is 6 square feet, so it fits with room for a small hours decal, but in Paramus the 2-foot height limit means you would hang it sideways, 36 inches wide and 24 inches tall.

Printed sign or cut vinyl?

	Printed window sign	Cut vinyl lettering
Looks like	A full-color poster, any design or photo	Letters on the glass, like painted lettering
Best for	The one-day offer, seasonal messages	Your name, hours, phone, a lasting message
Price	24x36 at $46.50	$15.00 minimum on cut vinyl; store hours set $99.00
Order by for Nov 28	Mon, Nov 16 (rush +25%: Fri, Nov 20)	Wed, Nov 18

Sign orders have a $35.00 minimum before tax and shipping. Printed vinyl decals have their own minimum, shown in the vinyl designer.

Everything together: the SBS Kit

If your town allows a banner, the SBS Kit adds the window to a full Small Business Saturday setup: a 3x6 banner, an 18x24 store-hours window vinyl and 12 tees with your logo, for $299.00. One offer per order. For the full checklist and banner rules by town, see our Small Business Saturday page and the ideas guide.

Pickup

Pickup is contactless in Paramus, Tuesday, Wednesday, Thursday and Saturday from 11am to 3pm. Book a time, or text (201) 948-4433 if you want a second opinion on sizing.

Prices as of November 2026, from our online designers. Clothing is exempt from NJ sales tax; signs and vinyl are taxed at 6.625%.

Sources we checked

Questions

Frequently asked questions

How big can a window sign be in Paramus?

The borough's sign handout says a sign on the inside of a window can be no taller than 2 feet and cover no more than 20% of that window, up to 16 square feet per wall, on the ground floor of permitted retail, service and restaurant uses. Paramus updated its sign ordinance in October 2026, so confirm with the zoning office.

Should I use a printed window sign or vinyl lettering?

A printed window sign is quick and can be reused next year. Cut vinyl lettering looks cleaner and more permanent, and it is better for hours and your name. Many shops use vinyl for the name and hours and a printed sign for the one-day offer.

When do I need to order?

For pickup by Wednesday, November 25: printed window signs by Monday, November 16 (rush for 25% more until November 20), and cut vinyl decals by Wednesday, November 18.

Do window signs need a permit?

It depends on the town. Some exempt small temporary window signs, others count window signs toward your total sign area. Check with your zoning office, especially in Hackensack, where most signs need a permit.