Signs for Downtown Ridgewood and Ridgewood Homes

Sandwich boards in the Central Business District

Walk down East Ridgewood Avenue on a Saturday and you will see a lot of sidewalk signs. They are allowed, but the village is specific about them. Under the A-frame section of the sign code (§ 190-122H(9)), summarized by PermitPal and published in the village zoning code:

• One A-frame sign per business, with an annual permit from the village.
• A certificate of insurance is required (the code calls for $1 million in coverage).
• Maximum 5 square feet, 24 inches wide and 42 inches tall.
• At least 52 inches of clear sidewalk has to stay open for people walking by.

The size limit is the part that trips people up. Most store-bought sidewalk frames take a 24 x 36 inch insert, which is 6 square feet. Our standard A-frame insert is that size and costs $31.00, so it is too big for downtown Ridgewood. A 24 x 30 inch insert is exactly 5 square feet. If your frame takes a smaller size, text us its inside measurements at (201) 948-4433 and we will quote a custom-size insert.

Design tip for a sandwich board: it is read by people walking, from about 10 feet away. Three short lines work: what is new, the price or offer, and an arrow to the door. Change it weekly and people actually notice it.

Windows, banners and grand openings

Most permanent signs in Ridgewood need a sign permit, and the downtown has its own design expectations. That makes the store window the easiest place to work with:

• Cut vinyl window lettering for your name, hours and website. Our store hours package is $79.00, with installation for $75.00 if you want us to put it up.
• A 24 x 36 inch window graphic for a seasonal promotion is $43.50 in perforated film. Clear vinyl is also available.
• An indoor easel sign just inside the door, 24 x 36 inches on foam board, is $40.00.

For a grand opening, the code allows unlettered balloons, pennants and banners for a short period (about 7 days) to mark the opening. A printed banner with your name or a sale on it counts as a sign, so get a permit first. Ask the village before you hang anything outside; we are not the zoning office.

Street fairs, schools and village events

The Ridgewood Fall Craft and Art Street Fair fills East Ridgewood Avenue with about 200 exhibitors, according to Explore New Jersey. A booth banner helps people find you in a long row of white tents. A 3 x 6 foot banner is $50.50 with hems and grommets every 2 feet, and you can add free wind slits for a windy day.

For families, most of our Ridgewood orders are lawn signs: Ridgewood High School graduation signs, senior night signs for spring sports, birthday and welcome-home signs. The village does not allow temporary signs on public property, poles or trees, so keep them on your own lawn.

Prices are per sign before New Jersey sales tax. Signs are taxable; shirts are not.

Getting it from Paramus

Downtown Ridgewood is about 4 miles from our pickup spot in Paramus, down Ridgewood Avenue. Design your sign in our online designer and see the price before you pay. Standard turnaround is 5 to 7 business days after your 50% deposit, or 3 business days with rush for 25% more. Pickup is contactless on Tuesday, Wednesday, Thursday and Saturday from 11am to 3pm; book a time here. Shipping starts at $14.99 for up to two signs; large banners ship rolled in a tube and cost a bit more. For staff shirts and shop merch, see our Ridgewood custom shirt page.

Prices as of November 2026, from our online designers. Clothing is exempt from NJ sales tax; signs and vinyl are taxed at 6.625%.